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Global Social Networking: A Guide to Strengthening Civil Society Through Social Media

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Author: 
Tina Yesayan
Publication Date
Publication Date: 
Wednesday, January 1, 2014
Global Social Networking: A Guide to Strengthening Civil Society Through Social

This guide offers an overview of best practices in using social media for advocacy and is intended as a reference for civil society organisations (CSOs) to integrate and use technology to promote democracy, human rights, and governance, as well as utilise social media to support greater citizen participation and transparent political processes. Realising the ever-changing landscape of social media, the guide was designed to avoid specifics and rather offers organisations ideas on how to approach social media as a whole and how to reach their intended programmatic goals using the medium.

Cost: 
Free download
Languages: 

English

Number of Pages: 

84

Contact Information: 
Source: 

USAID website on September 10 2015.

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Content Development and Communication Methodologies: A Manual for Community Radio and Other Communication Interventions for Development in Southern Africa

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Author: 
Vusumuzi Sifile
Robert Makola (ed.)
Lilian Kiefer
Nervious Siantombo
Publication Date
Publication Date: 
Sunday, January 1, 2012

Produced by Panos Institute Southern Africa (PSAf), this booklet profiles the content development and communication strategies and methodologies PSAf has used in its information for empowerment and development programmes in governance, health, media, and environment and natural resources management. The booklet outlines and explains the strategies, which include radio listening clubs, interactive radio programmes, oral testimonies, as well as the production of policy briefs and toolkits.

Cost: 
Free download
Languages: 

English

Number of Pages: 

36

Contact Information: 
Source: 

PSAf website on October 29 2015.

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The Soul Beat 253 - Communicating for Transparency, Democracy and Governance in Africa

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Issue #: 
253
Date: 
Tuesday, June 23, 2015

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Kenya Extractive Industries Development Programme: Public Awareness and Community Engagement

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Findings from Interactive Radio Pilot Project

Author: 
Claudia Lopes
Rainbow Wilcox
Publication Date
Thursday, January 1, 2015

This research report shares findings of a pilot project conducted in September 2015 by Africa's Voices Foundation which used radio and mobile phone text messaging to facilitate transparent public dialogue around potential gas and oil developments in Turkana, Kenya. The report looks at how the community was engaged through radio and sms and also outlines some of the findings of this engagement. The pilot project demonstrates that "Africa's Voices approach can create authentic public dialogue, and provide rich, credible evidence that amplifies citizens' voices to a national level."

Contacts (user reference): 
Source: 

Africa's Voices website on March 4 2016.

Image credit: LightBox. The area Chief of Nakukulas Area welcoming the community members to the public baraza.

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Global Agreements, Grassroots Advocacy - Youth and Governance in Post 2015 World: A Toolkit for Young People Who Want to Make Sure Their Voice is Heard

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Publication Date
Publication Date: 
Sunday, February 1, 2015

This toolkit is designed for young people and members of youth organisations who are passionate about having honest and responsive governments, who believe that young people must be involved in decision-making that affects them, and who are working to raise awareness of important issues in their local or national government. The toolkit was produced to equip young people with the terminology and knowledge they need to know. It also discusses why and how young people can be involved in governance processes and how to build an advocacy plan so that they can influence key decision-making processes in their countries.

This toolkit was created by Restless Development and Plan UK as part of a joint project with Action Aid and British Youth Council. The project supports a task team of young people and youth organisations globally to participate in the Post-2015 process and to influence international and national level discussions. The aim is to "ensure that youth are prioritised as a key group within governance and accountability related goals, targets and indicators, and in accountability mechanisms to achieve the Sustainable Development Goals."

The toolkit includes the following sections:

  • Break through the jargon
  • Post-2015
  • The task team
  • The evidence
  • Your advocacy plan
  • Get connected
Cost: 
Free download
Languages: 

English

Number of Pages: 

11

Contacts (user reference): 
Source: 

Evaluating Digital Citizen Engagement: A Practical Guide

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Publication Date
Publication Date: 
Tuesday, February 2, 2016

Published by Open Knowledge Repository of The World bank, this guide provides practical steps to assess how digital tools have contributed to citizen engagement and to understand the impact that technology has had on the engagement processes. Using examples and lessons from case studies from Brazil, Uganda, Cameroon, and Kenya, the guide discusses tools and guidelines that can be used to evaluate the expanding field of digital citizen engagement. As stated in the guide, "with growing demand for transparency, accountability and citizen participation in policy making and service provision, engagement between citizens and their governments, as well as with donors and the private sector that deliver government services, is increasingly important. Increased use of technology brings both opportunities and challenges to citizen engagement processes, including opportunities for collecting, analysing and evaluating data about these processes."

Publisher: 
Cost: 
Free download
Languages: 

English

Number of Pages: 

172

Contacts (user reference): 
Source: 

Open Knowledge Repository websiteon April 6 2016.

Image credit: Aptivate

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The Soul Beat 262 - Media and Communication for Good Governance in Africa

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Issue #: 
262
Date: 
Tuesday, June 14, 2016
The Soul Beat

Soul Beat Africa

The Soul Beat 262 - Media and Communication for Good Governance in Africa
June 14 2016

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Trusted Voices in Challenging Times: Civil Society and Media Leadership (CSML) Program - Final Report

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Publication Date
Monday, February 22, 2016

This final report highlights the activities and achievements of the Civil Society and Media Leadership (CSML) Program, which was led by IREX in partnership with The Carter Center and Social Impact. Launched in 2010, this five-and-a-half-year project was designed to contribute to building a more capable, collaborative, and agile civil society and media sector in Liberia, a country recovering from fourteen years of civil conflict. The goal of the project was to "sustain peace in Liberia through greater inclusion, giving a voice to, informing and engaging Liberian citizens."

Contacts (user reference): 
Source: 

IREX website on July 7 2016.

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Young People's Participation in Peacebuilding - A Practice Note

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Publication Date
Friday, January 1, 2016

“…a growing body of evidence suggests that young women and men can and do play active roles as agents of positive and constructive change. The recently adopted Security Council Resolution 2250 on Youth, Peace and Security marks the formal recognition of the positive role young women and men for the maintenance of international peace and security.”

Contacts (user reference): 

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How Change Happens

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Author: 
Duncan Green
Publication Date
Year: 
2016

“Despite the fact that much of human history has been about attempting to create different realities, we do not understand the process of social change very well.”

In this book, the author combines research with practical experience to explore the topic of social and political change. Drawing on many first-hand examples, insights from the social sciences, and experiences in international development, it seeks to understand how power and systems shape change, and how they can be influenced.

Cost: 
Free to download
Languages: 

English

Number of Pages: 

268

Contacts (user reference): 
Oxford Universi...
Catherine Meredith
Source: 

How Change Happens website on November 2 2016.

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Research Briefing: Can Media Affect Political Participation?

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Issue 10

Author: 
Andrea Scavo
Chris Snow
Publication Date
Tuesday, November 1, 2016
Affiliation: 

BBC Media Action

"This briefing, based on quantitative data from seven countries (Bangladesh, Kenya, Nepal, Nigeria, Myanmar, Tanzania and Sierra Leone), outlines the links between watching and listening to governance programmes and political participation, as well as the key drivers of participation: political knowledge, discussion and efficacy."

This BBC Media Action research is intended to measure links between watching BBC Media Action's governance programming and participating politically in seven countries: Bangladesh, Kenya, Nepal, Nigeria, Myanmar, Sierra Leone, and Tanzania. Programming aims to influence accountability on three levels:

Contacts (user reference): 
BBC Media Action
Source: 

BBC Media Action website, November 17 2016.

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How Is a Radio Programme Encouraging Young People's Engagement with Democratic Processes in Tanzania?

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Publication Date
Monday, August 1, 2016

"New research has found that the programme provided valuable information about the elections and voting process, addressed apathy (encouraging many to participate in various stages of the process) and inspired some listeners to maintain peace during the elections."

Contacts (user reference): 
BBC Media Action
Source: 

BBC Media Action website on November 18 2016.

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Promoting Healthy State-Citizen Relations in Africa - Final Project Evaluation

BBC Media Action Data Portal

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Publication Date
Publication Date: 

Ongoing

This BBC Media Action Data Portal is designed as a resource centre for the organisation's reports and data from across Africa, Asia and the Middle East over the past five years. The portal features reports, visualisations, tools and data from BBC Media Action’s research which covers more than 100,000 people in 13 countries. It has images and data organised by three themes, each offering the opportunity for the reader to explore data and review the studies that support the figures.

The site organisation includes the following at the time of launch (March 2017):

Publisher: 
Contacts (user reference): 
BBC Media Action
Source: 

Email from Anja Venth, April 5 2017.

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Crowdsourcing Citizen Feedback on District Development in Ghana Using Interactive Voice Response Surveys

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Practice Paper

Publication Date
Thursday, December 1, 2016

"In Ghana, as in most countries, there is no systematic or easy way to provide inputs on citizen satisfaction and preferences to decision-makers."

This practice paper shares the results of a research project involving a crowdsourcing platform which uses sms (text messages) to gather citizen feedback on social services in order to increase government accountability. The paper was published as part of the Making All Voices Count initiative, a citizen engagement and accountable governance programme that seeks to build an evidence base on: what works in technology for voice, transparency, and accountability; how it works; and why.

Contacts (user reference): 
Making All Voic...
Source: 

Making All Voices Count website on May 10 2017.

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Faith, Empowerment, Church and Community Mobilisation Advocacy: Insights from Tearfund's Partner in Uganda

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Practice Paper

Author: 
Ciana-Marie Pegus
Charlotte Flowers
Joanna Watson
Sarah Onduko
Lucie Woolley
Publication Date
Wednesday, March 1, 2017

"CCM is powerful because it enables people to cast a vision collectively, to imagine solutions rather than problems. In some communities, there’s a history of people seeing themselves as victims and as recipients of aid. CCM tells you that you have the resources within you and within your community; that you are able to meet your development needs."

This practice paper discusses a pilot initiative undertaken by Tearfund, a Christian international relief and development agency, and its partner in Uganda, Pentecostal Assemblies of God (PAG), which sought to add an advocacy component to an existing community mobilisation process known as Church and Community Mobilisation (CCM). The purpose of the advocacy component was to mobilise communities to engage with local government in order to improve service delivery. 

Contacts (user reference): 
Making All Voic...
Tearfund
Source: 

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Media and Political Participation: Fostering Inclusive Governance

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Author: 
Andrea Scavo
Chris Snow
Publication Date
Saturday, October 1, 2016
Affiliation: 

BBC Media Action

"Accountability is enhanced when citizens play an active role in making demands and when officials are expected to respond to those demands with satisfactory answers and actions."

This research on BBC Media Action's governance programmes for fostering political participation through the use of media and communication "examines the relationship between BBC Media Action’s debate and discussion programmes and political participation, as well as with the variables that contribute to this participation: political knowledge, discussion, and efficacy." The data set used for analysis comes from audiences in seven countries,  Bangladesh, Myanmar, Nepal, Kenya, Nigeria, Sierra Leone, and Tanzania, who interact with "TV, radio, online, and mobile platforms" in "a range of factual and entertainment formats including drama, debate programmes, magazine formats and public service announcements."

Contacts (user reference): 
BBC Media Action
Source: 

BBC Media Action website, November 9 2016.

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Partnering with Women's Associations to Advocate for Stronger Infant and Young Child Feeding Policies and Programs: Lessons Learned From Alive & Thrive

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Publication Date
Thursday, May 11, 2017

"In many countries throughout the developing world, women’s associations can be influential advocacy and education organizations that represent the voices of mothers to government and legislative bodies, while also providing a key communications channel to reach mothers in local communities….When the capacity of women and mothers is leveraged through credible organizations that represent them, it can be a powerful tool to drive dialogue, awareness, and action on key policy issues that affect IYCF practices at the community level." 

Contacts (user reference): 
Alive & Thrive (A&T)
Source: 

Alive and Thrive website, May 24 2017. Image caption: Tran Thi Huong, Vice Chairwoman of the Viet Nam Women’s Union, gives a speech on the importance of IYCF.

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Wi Di Pipul (We The People) Radio Programme

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Wi Di Pipul is a radio show that focuses on Sierra Leone’s health, education, and social care sector - reporting problems, as well as discussing and sharing solutions. Produced by BBC Media Action in Sierra Leone, the magazine format programme is being broadcast in response to the impact of the Ebola crisis, as well as a sharp decline in commodity prices in the country. These crises have put strain on the country’s health, social care, and education systems, as well as its energy and water supplies. The show therefore seeks to increase awareness of rights and entitlements to services and the post-Ebola Presidential Recovery Priorities plan. In addition, the show examines ways in which the public and duty bearers can work together to make service providers more accountable to citizens, as well as sharing data about what works and finding solutions to challenges.

Communication Strategies: 

The show is broadcast to a national adult audience, designed specifically to reach women, as well as marginalised young people, Ebola survivors, people with disabilities, and other excluded groups. It airs every Sunday at 7pm on STAR Radio, and is syndicated to 20 local radio stations around Sierra Leone.

The magazine programme - which features a drama and interactive audience discussion - focuses on real stories about people trying to access quality services and the relationships between people, service providers, and other leaders at community level. In one episode, for example, the show investigated allegations that health professionals were charging for services that were meant to be free. The show also travelled to a remote village to see how a solar-powered fridge was improving the storage of vital vaccines.

In parallel, social media platforms are being used to enhance reach and audience engagement with the programme. Films, infographics, and recorded episodes of the shows are, for example, uploaded on BBC Media Action Sierra Leone’s Facebook, SoundCloud, and Instagram pages .

BBC Media Action will also provide regional training to broadcast journalists around accessing and using data to inform their existing local radio programmes.

Development Issues: 

Health, Eduction, Governance

Key Points: 

Impact:

Some listener views shared in focus group discussions from around the country:

“I am a blind woman with two kids. I have learned through the programme that it is my right to take my under-five kids to hospital for free medical [care]. But most of the time I struggle a lot to access this service because of my blindness.” Female listener, focus group discussion, Bo

“I was with the opinion that [schools] are only receiving supplies [books and learning materials] because they might have given some money in the form of bribe. But when this programme [Wi Di Pipul] came, it made clear to me that all those schools that are receiving those supplies have been government-assisted schools.” Young listener, mixed youth focus group discussion, Freetown

Click here for more testimonies.

Background on SABI:

SABI is a four-year citizen-led accountability programme funded by UK Aid and being delivered by a consortium of leading international and Sierra Leonean partners. SABI seeks to build relationships between citizens and the state, and encourages citizens to fulfil their own responsibilities for social amenities  by  identifying challenges and seeking resolutions. The project will achieve this by:

  • increasing demand for these services;
  • strengthening relationships between citizens and state; and
  • providing better data on service provision.
Partner Text: 

BBC Media Action, Mango, Social Development Direct, Restless Development, Campaign for Good Governance, SEND Sierra Leone, Sierra Leone Social Aid Volunteer,  and Rehabilitation and Development Agency-Sierra Leone.

Contacts (user reference): 
BBC Media Action
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Voice to the People (V2P) Project

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Voice to the People (V2P) is a good governance project supporting communities in Kaduna state and the Southeast region of Nigeria to take ownership of their own development by driving accountability among their leaders, raising their voices to demand the rights and services to which they are entitled, and taking part in the decision-making processes that affect their lives. Some of the core approaches used by the project are the use of community-developed charters of demand, the Problem Driven Identification Approach (PDIA) to supporting communities to address priority issues specific to their local contexts, power and gender analysis, and the use of Community-Based Monitors (CBMs).

Communication Strategies: 

The objectives of the V2P are to:

  • improve skills, organisation, and confidence of marginalised groups, communities, and civil society to enable them to demand their rights;
  • increase participation and representation of women and adolescent girls in informal and formal decision-making structures in Anambra State;
  • improve institutionalised dialogue and interaction between marginalised groups, community groups, civil society, and authorities at local and state levels; and
  • effectively share lessons learnt to enable civil society partners to achieve increased linkages and leverages between voice and accountability programming across the project areas.

The project uses the following approaches to community empowerment:

  • The Problem Driven Identification Approach (PDIA): This entails collective action research and iterative power analysis, where communities identify and map out their issues, recognise them as problems, and chart a way forward.
  • The Information Self-help Approach: This involves a process of capacity building and information provision with mutual support between communities and civil society. It empowers communities by assisting them to acquire knowledge, skills, and confidence required in addressing their issues and challenges.
  • The Demonstration Approach: This approach entails showing how things are done, as well as handholding and demonstrating, with learning and results as a catalyst for other actions by community groups.

The following are some of the specific activities and approaches used by V2P:

Community mobilisation - the project focused on intense continuous community-driven engagement working with influential groups and existing community structures such as town unions, community development committees, and traditional rulers, to ensure sustained community ownership of activities. Community members were used to identify influential groups.

Capacity building and knowledge sharing - A key component of the V2P project is building the skills, organisation, and confidence of community groups. In order to do this, several strategies are deployed to reach targeted groups. These include identifying champions as mentors, cross-community learning platforms, and monthly community reflection meetings.

Charter approach - A demand tool known as ‘Community Charter of Demand’ was introduced. The demand tool is a document that contains prioritised community needs addressed to duty bearers for redress. They are developed through community effort, and all community groups are part of the process. These demands can include the provision of personnel - schoolteachers, health workers - and infrastructure such as roads, drainages, water rehabilitation, and fertilisers and seedlings for farmers.

Partnership approaches in engagement with identified stakeholders - Partnerships between CSOs, communities, and the media have facilitated various engagements and achievements across the programme, as the combined efforts of these groups are more effective in advocating around a specific issue and engaging with appropriate authorities.

Policy/budget engagement: Working on the budget is a major focus of the V2P project. People-centred budgeting is both about the content of budgets and the process of formulating budgets in ways that are transparent and participatory. The budget therefore was simplified in such a way that communities could relate with it, and understand and use it to track projects being implemented in their communities. Communities were also educated on analysing the budget document and monitoring the allocation and following up to full implementation. Findings from the tracking informed issues for engagement with stakeholders.

Community-based monitoring- Communities were engaged in performance monitoring and evaluation using a community scorecard system. One of the key ways in which the intervention facilitated citizen-driven development was the establishment and use of Community-Based Monitors (CBMs). CBMs are recognised representatives of the people within the communities and at the local government and state level. They monitor budgets and government projects and services in their communities to ensure quality of service delivery.

Media campaigns/advocacy - This approach entails working with and using the media as a platform for information sharing, education, and engagement. The Peoples Voice Radio programme was put together by partners to highlight human rights issues, gender, community demands, government performance, and responsiveness. These issues are discussed on the radio with the relevant stakeholders present at the programme; listeners call in to make their contributions and air their views on the various topics being discussed. Communities were also supported to form a radio listeners’ group. Campaigns on other identified issues like scorecards, charter of demands, irregularities in the state, tax issues, etc. were also done through: the media; information, education, and communication (IEC) materials; traditional and social media; as well as through public campaigns.

Power and gender analysis- The introduction of power analysis in the entire community mobilisation processes helped the V2P project promote learning and engagement. For example, power mapping was used as a tool to plan engagement and advocacy, as it allowed the programme to identify new actors around their issues of concern.

Safe Spaces - Understanding the patriarchal nature of the communities being reached and the issues around gender integration and disparity, V2P initiated exclusive platforms as a way of engagement to allow for in-depth and detailed contributions from marginalised groups in the communities. Exclusive platforms were initiated through community support, which included a girls' parliament and Gender Empowerment and Development Organising Resources (GEADOR) circles. The project enjoyed full participation of women and girls as a result of these platforms.

For more information about V2Ps strategies, impact, and lessons learned, see "Voice to the People - Making governance work for poor and marginalised people" [PDF, February 2017]

As part of efforts to share learning within the development world, V2P has produced the following guidebooks on its key approaches:

Development Issues: 

Governance, Gender, Health and Education

Key Points: 

"Active citizenship has been defined as “people getting involved in their local communities and democracy at all levels, from towns to cities to nationwide activity” (Open Society Foundations, 2013). It is a state of being of a citizen that defines the essence of participatory governance: an essential element to achieving development at community, state/regional, and national levels. Participatory governance in itself is regarded as a vital aspect of democracy and good governance, and refers to people being involved in decision-making processes about their development, and consequently, their lives and their futures. The problems of undeveloped communities, mismanagement of resources, and the lack or inefficient provision and delivery of basic services such as roads, schools, and health facilities in communities are as a result of bad governance and leadership. However, the burden of achieving good governance rests not only with the government, but with the governed as well. Through active citizenship, communities and individuals play a vital role in ensuring that governance is transparent, accountable, and responsive to their needs. It is on this basis that the Voice to the People (V2P) project was developed to facilitate active citizenship as one of its core mandates. (from Formation of Community-Based Monitors - Guidebook series to V2P approaches [PDF, March 2017])

Beginning in July 2013, the first phase of the programme was implemented by a diversified portfolio of six indigenous partners in 12 of Anambra’s 21 local government areas (LGAs) and reached over 85,000 people. It indirectly reached 2.5 million people. In August 2016, the project was extended to cover the rest of the south east region of Nigeria, including all 21 LGAs in Anambra state and Kaduna state.

Impact
By the midterm evaluation in November 2014, 94% of respondents said communities were able to advocate for basic services, and 87% noted improved government-community relationships. More than two-thirds (68%) of respondents said this had led to improved service delivery. The project has also brought about new facilities and services: Two schools, four health centres, seven roads, and a market had been built and 14 schools renovated, as a result of V2P. Thirty extra teachers and eight medical staff are in post as a direct result of V2P, while the programme also contributed to the deployment of 72 additional teachers and 72km of new roads.

Partner Text: 

Africa Centre for Leadership Strategy and Development; AID Foundation; Development in Practice, Gender and Entrepreneurial Initiative; Gender Awareness Trust; Hope Givers Initiative; Justice, Development and Peace Commissions of Awka, Enugu, Nnewi and Onitsha; Legal Awareness for Nigerian Women; Women Aid Collective and Youth Education on Human Rights and Civil Responsibilities.

Contacts (user reference): 
Christian Aid
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